“We envisaged the café area as the ‘watering hole’ where staff could freely meet and collaborate over good coffee and the integration of the TopBrewer has been a catalyst to this thanks to its innovative design.” Stephen Willmore, Associate Director, Assael Architecture
TopBrewer is a main attraction in Assael Architecture’s new breakout space
Assael Architecture has integrated a state-of-the-art TopBrewer coffee machine to encourage staff to use its brand new breakout space.
John Assael, Co-Founder of the RIBA Chartered Practice, was impressed by the streamlined design of the app-controlled TopBrewer and recommended it to his design team who were undergoing a Cat A & Cat B fit-out on their new premises in South London.
Project Architect Anna Leigh explains what the design team were looking for:
“The design philosophy for the new office was to create a ‘play’ area with both informal and formal meeting spaces and a staff café at ground floor with the ‘Work’ zone at first floor. We were looking for ideas to encourage staff to use the new breakout space as this was a completely new way of working for us. After visiting the RIBA we sent the TopBrewer video around to all staff to ask them if it would encourage them to use the space and the answer was a resounding ‘yes’!”
Stephen Willmore, Associate Director adds:
“We envisaged the café area as the ‘watering hole’ where staff could freely meet and collaborate over good coffee and the integration of the TopBrewer has been a catalyst to this thanks to its innovative design.”
The new ground floor space is also used for client meetings and has been well received by visitors.
To assist with the transition, Assael’s marketing team developed a three stage communications plan to explain the reasons for the move, the expansion of the Assael Architecture team and the ‘fun’ element of the new client space brought about by the TopBrewer and other additions, such as a pool table.
The reaction from clients has been extremely positive as Anna explains:
“When clients arrive at the reception area, our Front of House team encourage them to customise their drinks to their personal taste with the TopBrewer. They love the fact that they can create their own personalised drinks rather than just getting a simple tea or coffee. You could say that it is symbolic to our approach to design as we aim to work in collaboration with our clients to deliver what they really want.”
Simon Bracken, Managing Director & Co-Founder of Scanomat UK comments:
“Assael Architecture’s design team were looking to create a collaborative environment with an element of ‘play’, which they have certainly achieved on every level. For us, it is always a pleasure to work with a team that are fully engaged with the TopBrewer concept and understand how it can help to create a cohesive workspace, just like it has at many of our other clients’ offices. We wish Assael Architecture much success in their new space.”