Stratstone MINI Leeds

“The TopBrewer is a designers dream – when I first saw it, I realised it would solve the problem of having an ugly, noisy, conventional machine on the counter." Chris Lucas, Creative Director, Constructive Image

Stratstone MINI Leeds choose TopBrewer for customer Club Lounge at new store

The impressive Stratstone MINI retail centre in Leeds opened in October 2015, following a year’s development by Stratstone to relocate its facilities.  The new flagship store has been designed to provide visitors with an outstanding experience and to showcase everything that’s great about MINI.

A Club Lounge and café have been created on the first floor of the showroom where Stratstone MINI wanted a space with real impact, ready for some of its exciting new car launches including  the New MINI Clubman on 31 October.

Designers, Constructive Image, were brought on board to deliver the Club Lounge interior with the purpose of creating a ‘boutique’ café area to reflect the kind of space that customers want to spend time in, whilst incorporating the MINI corporate identity. Constructive Image design and manufacture fine bespoke furniture and interiors and specialise in designing café areas for luxury car dealerships.

Chris Lucas, Creative Director at Constructive Image, explains why he recommended the TopBrewer for this project:

“The TopBrewer is a designers dream – when I first saw it, I realised it would solve the problem of having an ugly, noisy, conventional machine on the counter.  It also means that the coffee machine can be central to the café area and bring our open design to life.”

The TopBrewer installation enabled them to create a balanced space, maximising the layout and branding, without the restriction of a huge machine at the front.

From a practical aspect, TopBrewer provides the flexibility for staff to host customers and serve their drinks or allow customers to serve themselves using the intuitive TopBrewer app, either on the installed iPad or by downloading the app on their own phone.

As a customer experience, the TopBrewer provides real ‘theatre’ in how drinks evolve from its sleek swan neck. Staff are really excited to introduce customers to the TopBrewer app where they can customise their own drinks and even save them as favourites.

Chris describes the reaction when the TopBrewer was installed:

“It was like magic!  The TopBrewer is completely different to anything else and is really intuitive to use with a vast choice of drinks. It mirrors the MINI brand identity with it’s fun feel, sleek lines and totally individual customer experience.”

The new Club Lounge space is a real point of difference in the retail centre.  It is a warm, comfortable environment where customers enjoy spending time and can work while they wait.  It’s all about the detail and everything in the Club Lounge is just right, from the unobtrusive TV and music to the premium quality of the coffee.

From a commercial perspective, the TopBrewer delivers a full range of premium quality drinks that rival any retail coffee outlet, produced with freshly ground beans and water freshly brewed for each cup, and also eliminates the need for separate hot water taps and cold drinks dispensers.

Trevor Fussey, National Franchise Director at Stratstone Group, commissioned the project and is delighted with how the Club Lounge, incorporating the TopBrewer, complements the state of the art customer experience at the new centre.

“At Stratstone MINI we pride ourselves in offering the highest level of service and making customers feel really special.  We’re delighted with the new Club Lounge. Our team and customers alike have been really impressed with the selection and quality of drinks from our new machine. The aesthetics of the machine and its quiet, efficient operation fit seamlessly into our relaxing Club Lounge and our customers are happy and relaxed during their visit which is always our goal.”

Tina Williams, Sales Director at Scanomat UK, worked with Constructive Image on the project:

“MINI is such an iconic brand, so we were extremely excited to be a part of this project for Stratstone MINI in Leeds. However, nothing could prepare us for how incredible the space looks – the TopBrewer in the  new Club Lounge fits perfectly into the retro styling.”

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