The Farmers - from terroir to table

Direct trade with a social responsibility

Coffee from around the world

There’s a certain beauty to coffee. The world’s second biggest commodity never seems to let us down. It’s mostly famous for giving us a jolt when we need it, for being the centre of the modern café culture and for its discerning taste. Little do people know that the bean is such a complex little structure. More on that in a bit. We’ve chosen to source our coffee directly, because it just makes sense. This way we can have more impact at the place of origin, putting more money into the right hands by cutting out the middle man.

Direct Trade

This is why we do it!

It’s quite simple. By paying an above market price - and above Fairtrade price - to farmers directly, the money  goes straight to their pocket. It also gives us a unique opportunity to influence the coffee quality by providing direct feedback to the farmers and providing funds for technical assistance, knowledge and training as well as improved infrastructure.

You can find many examples of this by looking through our farm bios. Click here for more

The benefits of Direct Trade

The Quality


We are dedicated to continually delivering the greatest, best-sourced  coffee beans , which is paramount to us delivering a great coffee experience. This doesn’t come easy. Coffee farmers are often family businesses passed down through generations.

The way they run their farm and cultivate their crops is also passed down and by us providing technical support can, in some cases, result in higher yields due to a better understanding of the use of organic fertilizers for instance.

Having access to the right post-harvest infrastructure for de-pulping the coffee, fermenting it in new ways etc. impacts the output quality and, having the direct relationship, allows us to influence that. Each farm can be it’s own “micro climate”, which has an impact on how the coffee cherries mature, how the terroir affects the characteristics, exposure to sunlight and more. Coffee can be scarce in the parts of the world where it is grown, often by poor farmers just getting by.

Direct Exchange

By direct trading we have no middleman taking profits from the farmer. This also allows us to help the farmer develop his processes, and aid them to improve their production, ease the processes and finally help tailor the product to fit the TopBrewer better.

Guaranteed Freshness


By reducing the steps in the supply chain we don't have to buy shelved products which have been lying at traders stock. As the fresh beans are ready to ship they go direct to us, ensuring an extremely fresh product.

Single Farm


We are committed to working collaboratively with the coffee growers to help provide valuable technical assistance  to the individual farmer. For some, the priority will be water supply or harvesting methods, and for others it may be fertiliser or protection against fungal attack.

By working with the same plantations, year after year, we can ensure a consistent and high quality of purchased products, and we can also give farmers the stable financial support that is needed to improve cultivation methods and working conditions in the future.

Amokka Roasters

The story begins in 1998

...where two people embark on the journey to show the Danish people how coffee should taste. As Amokka grew it became synonymous with premium coffee. They also introduced the Café culture which is now a central part of the Copenhagen Coffee scene, that has since produced world champion Baristas and coffee celebrities across the industry. The fun and joyful Amokka lady was seen in many places, and symbolized funky, fun and quality all together.

Amokka has grown since then,  but retains its root values, including premium coffee quality, that encompasses the work that the farmer has put into it. Amokka is now a central and integrated part of Scanomat and TopBrewer while also operating under its own brand name.

Every machine you see around the world, has Amokka coffee in it. It’s our dedication to the customer experience that drives this, since we believe that by cultivating and roasting great coffee and ensuring the TopBrewer only ever serves coffee of that quality, we can provide that superior experience. Today, we still only batch roast, meaning we carefully roast a batch and repeat the process. We have since entered into agreements with farmers directly, forming an extensive network of Direct Trade agreements to the benefit of the farmer, the community and the coffee quality.

We seek to find and cultivate the best partnerships, to continually advance the quality and ensure sustainable trade. We have a clear plan to only buy Organic coffee from year 2022, working with our network of farmers to achieve this.  They are all committed to this challenging task.  It’s very rewarding to help convert a farm to organic as opposed to simply locating another one that’s already certified.

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