It’s a really exciting time for the coffee industry right now. Consumers are developing a deeper understanding and interest in coffee, including the processes and science behind their beverage. Because of this increased interest, the expectation of the average consumer has grown significantly, forcing all involved in the coffee sector, including non-specialist operators, to up their game. Premium coffee is not concentrated in coffee shops any longer, consumers expect a barista-quality beverage wherever they go – from the office tea point, to the supermarket, to the hotel lobby. In this blog, we explore the biggest opportunities and challenges facing the coffee industry right now and identify simple changes to help operators meet and exceed consumer expectations.