In 1998 a group of ambitious individuals by the name of Tina Scheftelowitz and Lasse Thielfoldt wanted to show the Danish people how coffee could and should really taste like. With inspiration from abroad they were one of the very early adopters of the style of roasting, that was later dubbed 3rd Wave. The term refers to the focus on lighter roasting and trying to enhance flavour in the coffee that wasn't known before, as well as trading more sustainably. Their bold vision led Amokka to become synonymous with premium coffee with flavours and aromas appearing that customers were experiencing for the first time. They introduced the café culture that is know a central part of the Copenhagen coffee scene, that has later produced world champion Baristas and coffee personalities in all corners of the industry.
The Amokka lady, created by famous textiledesign company Kurage, danced on top of all kinds of surfaces from coffee cups to oven mitts. The Amokka lady is a combined symbol of funky, fun and quality.
In 2005, Scanomat entered into agreement to buy Amokka from Tina and Lasse. We wanted to continue the success of the brand with more financial strength and seeing where the market was going, Amokka was a great fit for the beans business that was on the rise. Tina and Lasse stayed in the company for a handover period and later left to work on new and creative ventures but the soul of Amokka lived on.
Amokka has since grown, but never forgotten its roots of quality coffee that encompasses the work the farmer has put into it. Amokka is now a central and integrated part of Scanomat and TopBrewer while also operating under its own brand name. Every machine you see around the world, has Amokka coffee in it. It’s our dedication to the customer experience that drives this, since we believe that by cultivating and roasting great coffee and ensuring the TopBrewer only ever serves coffee of that quality, we can provide that superior experience.
Today, we still only batch roast, meaning we carefully roast a batch and repeat the process. We have since entered into agreements with farmers directly, forming an extensive network of Direct Trade agreements to the benefit of the farmer, the community and the coffee quality.
We seek to find and cultivate the best partnerships, to continually advance the quality and ensure sustainable trade. We have a clear plan to only buy Organic coffee from year 2022, working with our network of farmers to achieve this. They are all committed to this challenging task. It’s very rewarding to help convert a farm to organic as opposed to simply locating another one that’s already certified.
Making great coffee is a skill to be compared with making great wine. It's an art form, a dance using not your feet but your senses, a function of peoples hard work and dedication combined with the fine tuning of machinery. With the right attention to detail and care for the craft, we can yield great results.
Coffee production from seedling to cup is one of the most intensive processes for any crop in the world. Amokka takes each step very seriously and focuses on making improvements, willing to learn new developments and to give the process the attention and care it deserves.
One of the major processing steps of great importance is the roasting - and it's no surprise that it requires the right equipment to achieve a quality roast each and every time. It also requires knowledge and skill.
We have equipment spanning from a small 200g sample roaster, used for sampling tiny portions of beans coming from our farms to establish the quality, to a 12kg Probat for very small production, usually for micro-lots of coffees and, lastly, our hot-air 60kg IMF Roaster. The latter outputs roughly 52kg of roasted coffee, since the beans in a roasting process loses weight due to water evaporation but gains in size, due to what is known as cracking, which expands the core of the beans similar to what happens with popcorn. Our 60kg is still refined enough to control every aspect of the roast and, actually, the hot-air roasters are extremely good at ensuring a unison roast for all beans, since hot air has the ability to better evenly heat. The heat is coming from a holding chamber in the belly of the machine, fueled by a gas burner, which constantly keeps the air in the holding tank at 650C. A blower creates the flow and an adjustable inlet controls how much of that air flows into the roasting drum to achieve the right profile. The drum rotates to stir the beans to further even the roast by subjecting them to equal measures of heat. The 12kg uses older techniques that some roasters still swear by, heating the drum itself. Think of it like comparing a hot-air oven to a traditional bottom heated oven.
At Amokka Roasters we love coffee and passionately seek the best coffee beans from around the world. We pride ourselves in trading directly with farmers, investing in a sustainable future. Our master roaster carefully roasts every batch, finding the exact sweet point for the best flavour and aroma. With passion and innovation, we make our coffee with a recipe and approach we deem the best. This is our manifest.