The TopBrewer deserves nothing but the best.
There’s a certain beauty to coffee. The world’s second biggest commodity never seems to let us down. It’s mostly famous for giving us a jolt when we need it, for being the centre of the modern café culture and it’s distinguished taste. Little do people often know that the bean is such a complex little structure. More on that in a bit.
We’ve chosen to source our coffee directly, because it just makes sense. This way we can Impact the origin at which the coffee was born, putting more money into the right pockets by cutting out the middle man.
It’s quite simple. By paying an above market price - and above Fairtrade price - to farmers directly, the money is directed to the right pocket. It also gives us a unique opportunity to influence the quality in a number of ways, providing not only feedback to the hands who cultivated it but also being able to ear-mark funds providing technical assistance, knowledge and training as well as improved infrastructure.
Coffee is such an incredible commodity that we have unfortunately become accustomed to paying too little for. It’s a commodity that is often time used to divert traffic into supermarkets as an item on sale, where supermarkets actually accept making tiny if any profits. This skews the perception price on coffee.
Our dedication to delivering the best Sourcing great coffee beans and ensuring that they continue to be so that, is paramount to our dedication to delivering great coffee experiences. It doesn’t come easy. Coffee farmers are often times family businesses passed down through generations. The way they run their farm and cultivate their crops, is also passed down and providing technical support can in some cases result in higher yields due to improved better understand of use of organic fertilisers for instance. Furthermore having access to the right post harvest infrastructure for de-pulping the coffee, fermenting it in new ways etc. This can have serious implications to the output quality and having the direct relationship suddenly allows us to impact that.
Each farm can be it’s own “micro climate”, which has an impact on how the coffee cherries mature, the terroir implicates the characteristics, exposure to sunlight and more. Access to information to understand all the tiny implications this has one the coffee can be scarce in the parts of the world where coffee is grown, often by poor farmers just getting by.
By direct trading we have no middleman taking profits from the farmer. This also allows us to help the farmer develop his processes, and aid them to improve their production, ease the processes and finally help tailor the product to fit the TopBrewer better.
By having less steps in the supply chain we don't have to buy shelved products which have been lying at traders stock. As the fresh beans are ready to ship they go direct to us, ensuring an extremely fresh product.
We have a direct and transparent trading relationship where we are collaborating with the coffee growers to help them to set and achieve their sustainability goals for the future.
The story begins in 1998 where two people embark on the journey to show the Danish people how coffee should taste. As Amokka grew it became synonymous with premium coffee. They also introduced Café culture which is now a central part of the Copenhagen Coffee scene. The fun and joyful Amokka lady was seen many places, and symbolized funky, fun and quality all together.
Amokka has since those days grown but it continues to keep it’s root values. The roots of coffee of such quality, that encompasses the work the farmer has put into it. Amokka is now a central and integrated part of Scanomat and TopBrewer while also operating under it’s own brand name. Every machine you see around the world, has Amokka coffee in it. It’s our dedication to the customer that sees this through, since we believe that by cultivating and roasting great coffee and ensuring the TopBrewer only ever serves coffee of that quality, we can provide that superior experience.
We still today only batch roast, meaning we carefully roast a batch and repeat the process. We have since entered into agreements with farmers directly, forming an extensive network of Direct Trade agreements to the benefit of the farmer, the community and the quality.
We seek to find an cultivate the best partnerships, to continually advance the quality and ensure a sustainable trade. We have as a motivation and clear plan to only buy Organic coffee from year 2022, working with our network of farmers that are not already organic. All of them are committed to this task - which is not a small one. It’s interesting to help convert a farm as opposed to simply locate another one that’s already certified.
Our philosophy is to build direct-trade relationships with coffee farmers around the world and to seek out the best quality coffee beans from hard to reach places.
At AMOKKA Coffee Roasters, we micro-roast our coffee beans to perfection and ship them around the world to our customers. Aside from the funky new design, featuring our iconic AMOKKA lady, the packaging has been designed with a number of exciting new features.
As part of AMOKKA’s heritage, we only ever roast small batches of coffee at a time to maintain optimum freshness for our customers. We believe fresh is best, and our new packaging has been designed with less CO2 consumption for optimum flavour and freshness.
A striking feature of the new AMOKKA packaging is that you can actually see the coffee beans through ‘windows’ in the front and side of the packaging. This feature symbolises the transparent way in which we operate and enables our customers to see the freshness of the beans for themselves before they open the coffee bag. The new AMOKKA range has been designed to be on display and looks excellent on show in coffee shops and cafes.
Each coffee has a unique label which perfectly describes the taste profile of the coffee. Designed to be simple and clear, each label gives information on the origins, flavour, blend, notes and strength of the coffee. This information allows you to make an informed choice about which coffee you most prefer.
Coffee is a natural product and can vary greatly depending on many external factors. We believe that each coffee is different and with that in mind we have given each of our coffees in the AMOKKA range a distinct personality to match its origins and taste profile. From ‘The Goddess’ to ‘The Real Italian’ to ‘The Mysterious’ we have a coffee to suit every preference!
Coffee is all about the senses… see, hear, taste, smell, and now touch… Our new AMOKKA packaging has been designed with your senses in mind and has a surprisingly tactile surface that has a soft, paper-like feel.. We just can’t stop stroking it!
We have designed the new packaging to contain no aluminium which is a much more environmentally-friendly solution.